Street Stars Performance Troupe Business

Title of Business: Kenya Street Stars Performance Troupe

Type: Service-based (Entertainment)

Key Product/Services for Sale:

1. Street performances (music, dance, acrobatics, theatre)
2. Private event performances (weddings, corporate events, festivals)
3. Workshops and training sessions
4. Merchandise (branded t-shirts, CDs/DVDs of performances)

Technology Considerations:

1. Sound equipment (portable speakers, microphones)
2. Lighting equipment (portable LED lights for evening performances)
3. Camera equipment for recording performances
4. Social media and online platforms for marketing and engagement.

Market for the Product/Services:

1. Urban areas with high foot traffic (Nairobi, Mombasa, Kisumu)
2. Festivals and fairs
3. Tourist areas and attractions
4. Schools and community centers for workshops
5. Corporate and private events.

Key Inputs into the Business:

1. Materials: Costumes, props, instruments
2. Labor: Performers (musicians, dancers, acrobats), support staff (sound technicians, marketers)
3. Equipment: Sound and lighting equipment, portable stages or performance mats
4. Suppliers: Local costume shops, music stores, and equipment rental services

Product Preparation Process:

1. Talent Recruitment: Identify and recruit talented performers.
2. Training and Rehearsals: Conduct regular rehearsals and training sessions.
3. Performance Planning: Plan and choreograph performances tailored to different events.
4. Marketing and Promotion: Use social media, flyers, and word-of-mouth to promote performances.
5. Live Performances: Execute street performances and private events.
6. Merchandise Sales: Design and sell branded merchandise during performances.

Quality Considerations:
Regular training and rehearsals to maintain high-performance standards.
Use of quality costumes and props to enhance the visual appeal.
Investing in good sound and lighting equipment for a better audience experience.
Collecting audience feedback to continuously improve performances.

Cost of Investment:
Sound Equipment (portable speakers): 10,000 KES For a good quality speaker
Costumes and Props: 5,000 KES Could also make the props yourself.
Marketing (initial): 5,000 KES
Transport (for performers and equipment): 5,000 KES
Miscellaneous (licenses, permits): 10,000 KES
Total Estimated Cost: 35.000 KES

Required Operational Infrastructure:

1. Regular rehearsal space (could be a rented hall or community center)
2. Storage for costumes and props
3. Reliable transportation for moving equipment and performers
4. High-speed internet for marketing and communication

Most Suitable or Viable Location of the Business:
Urban centers with high foot traffic and vibrant street cultures, such as Nairobi’s Central Business District, Mombasas Old Town, and Kisumus city center.
Tourist hotspots and popular public parks.
Areas with frequent festivals and public events.

Potential Sources of Investment Capital:

1. Personal savings
2. Family and friends
3. Small business loans or microfinance
4. Arts and culture grants from government or NGOs
5. Crowdfunding platforms

Requirements for Effective Management:

1. Strong leadership skills to manage the troupe.
2. Scheduling and organizational skills to plan performances and rehearsals.
3. Marketing skills to promote the troupe and attract audiences.
4. Financial management skills to handle earnings and expenses.
5. Conflict resolution skills to manage interpersonal issues within the troupe.

Role of Mobile Phone and ICT in the Business:

1. Marketing through social media platforms (Facebook, Instagram, Twitter).
2. Client communication via WhatsApp, email, and phone calls.
3. Online booking and payment systems.
4. Live streaming performances to reach a wider audience.
5. Use of cloud services for storing and sharing performance materials.

Statutory Regulations and Licenses:

1. Business registration with the County Government.
2. Performance permits from local authorities.
3. Compliance with copyright laws for music and performances.
4. Public liability insurance for safety during performances.

Pricing:
Street performances (donation-based): Typically earn 500 – 1,000 KES per day.
Private event performances: 10,000 – 30,000 KES per event.
Workshops and training sessions: 1,000 – 5,000 KES per session.
Merchandise sales: 500 – 1,500 KES per item.

Profitability:
Expected monthly revenue (10 street performances + 4 private events + 2 workshops + merchandise sales): 20,000 KES to 30, 000 KES
Monthly expenses (maintenance, transport, marketing): 10,000 KES
Break-even point: Approximately 3-4 months (based on initial investment and profitability estimates).

Next Steps to Take:

1. Conduct Detailed Market Research: Identify target audiences and high-traffic locations.
2. Recruit Talent: Hold auditions and recruit skilled performers.
3. Secure Funding: Apply for loans or seek investment from family and friends.
4. Purchase Equipment: Start with essential items and gradually expand as the business grows.
5. Develop Marketing Materials: Create a professional website, social media profiles, and promotional content.
6. Launch and Promote Services: Network with event planners, promote through social media, and offer introductory discounts.
7. Monitor and Improve: Collect feedback from audiences, continuously update skills and equipment, and improve service quality.