Social Media Marketing Agency Business

Title of Business – Social Media Marketing Solutions

Type – Social Media Marketing and Consulting

Key Services – Social Media Strategy Development
Content Creation and Posting
Audience Engagement
Analytics and Strategy Adjustment

Technology Considerations
Social Media Management Tools (Buffer, Hootsuite)
Content Creation Tools (Canva, Adobe Spark)
Analytics Tools (Google Analytics, Social Media Insights)

Market for the Services
Small to Medium-sized Businesses in Kenya
Startups Looking to Build Online Presence
Companies Seeking Audience Engagement Strategies

Key Inputs
Experienced Social Media Managers
Creative Content Creators
Social Media Analytics Experts
Marketing Calendar and Planning Tools

Service Preparation Process
Client Consultation for Goal Identification
Social Media Platform Selection Based on Client Needs
Content Strategy Development
Creation of Posting Schedule
Implementation of Social Media Management Tools

Quality Considerations
Consistent and Engaging Content
Regular Analysis of Social Media Metrics
Adaptation of Strategy Based on Analytics
Responsive Audience Engagement

Cost of Investment
Employee Salaries and Training. The basic salary for a social media marketer in Kenya is 90,000 and above.
Social Media Management Software 10,000 KSH
Marketing and Promotion 15,000 KSH this includes printing posters, social media sponsorship, and flyers
Content Creation Tools and Resources such as Canva and Caput.
A good phone for videos and photos 100,000 KSH

Operational Infrastructure
Online Presence for Client Interaction
Collaboration and Communication Tools
Content Creation Station
Analytics and Reporting Systems

Suitable Location
Online Presence for Client Interaction
Accessible Virtual Consultation Services
Flexible Workspace for Creative Content Development

Potential Sources of Capital
Client Service Fees (Monthly Packages)
Workshop and Training Fees
Collaboration with Local Businesses
Potential Sponsorship for Online Campaigns

Requirements for Effective Management
Experienced Social Media Managers
Creative Content Team
Responsive Customer Support
Regular Review and Adaptation of Strategies

Role of Mobile Phones and ICT
Access to Social Media Management Tools via Mobile Apps
Regular Communication with Clients through Mobile
Virtual Consultation Sessions through Mobile Devices

Statutory Regulations and Licenses
Compliance with Data Protection Regulations
Transparent Reporting to Clients
Adherence to Advertising Standards

Pricing
Tiered Packages Based on Service Levels
Customized Packages for Client Specific Needs
Consultation Fees for Strategy Development
Performance-Based Pricing for Analytics and Growth

Profitability
Dependent on the Number of Clients
Quality of Service and Client Retention
Potential for Additional Revenue through Workshops and Training

Next Steps
Market DigitalConnect Kenya through Various Channels
Expand Service Offerings Based on Client Feedback
Regularly Update Social Media Strategies Based on Industry Trends
Explore Collaboration Opportunities for Business Growth