Nyama Choma Business
Type: Food Service (Catering).
Key product/s for sale: Nyama Choma (Grilled Meat) – goat, beef, chicken, pork, mutura, soup.
Technology considerations: Basic kitchen equipment (grill meat roaster), POS system for sales tracking (optional).
Market for the product/s: Urban areas with high demand for nyama choma, including Nakuru, Gilgil, Mombasa, Kiambu, Nairobi, Busia, Kisii, Muranga, and Mtwapa.
Key inputs into the business: Meat supplies, labor (roast meat expert) this can be you, capital for startup costs, and operational expenses.
Product preparation process: Grilling meat, preparing mutura and soup (optional).
Quality considerations: Ensuring cleanliness of business premises, sourcing high-quality and soft meat.
Cost of investment:
Grill meat roaster Ksh 7,000
Meat stock Ksh 5,000
Business licenses Ksh 5,000
Space rent Ksh 8,000
Total: Ksh 25,000
Required operational infrastructure: Meat Grill, seating area (optional), basic kitchen equipment, cleaning supplies.
Most suitable or viable location of the business: Near pubs, hotels, clubs, universities, colleges, social places, and market centers in urban areas with high foot traffic.
Potential sources of investment capital: Personal savings, loans from financial institutions, partnerships, or investors.
Requirements for effective management: Efficient inventory management, hiring a skilled roast meat expert, maintaining cleanliness, and marketing strategies.
Role of mobile phone and ICT in the business: Utilizing mobile phones for communication with suppliers and customers, utilizing POS system for sales tracking (optional).
Statutory regulations and licenses: Obtaining business licenses, and complying with health and safety regulations.
Pricing: Competitive pricing based on market demand and cost of goods sold, additional profits from selling extras like mutura and soup.
Profitability: Estimated daily profits range from Ksh 2,000 to Ksh 5,000 based on market demand.
Next steps: Secure necessary permits and licenses, finalize the business location, procure initial inventory, set up operational infrastructure, implement marketing strategies, and monitor performance to ensure profitability and growth. Additionally, consider offering extras like mutura and soup to increase profitability. Ensure cleanliness and hire skilled staff for effective management.