Milkshake Business

Title of Business: Milkshake Business

Type: Retail (Milkshake and Extras)

Key Services Offered:

1. Milkshake preparation and sales
2. Sale of extras: Ice cream, cakes, yogurt, sodas, and juices

Business Location:

1. High-foot traffic areas near market centers, bus stops, or busy streets

Equipment and Ingredients:

1. Blender
2. Milkshake machine
3. Packaging materials (plastic cups, straws)
4. Ingredients (chocolate, milk, ice cream, vanilla, etc.)

Startup Costs:

1. Equipment purchase: A milkshake maker machine – Ksh. 20,000
2. Initial ingredient purchase: Ksh. 10,000 milk, ice cream, Oreos and ice
3. Licensing and permits: Ksh. 5,000
4. Marketing and advertising: Ksh. 5,000 flyers, e flyers and social media marketing
5. Miscellaneous: Ksh. 5,000

Sources of Startup Capital:

1. Personal savings
2. Small business loans
3. Collaboration with suppliers for initial ingredient purchase

Revenue Streams:

1. Milkshake sales
2. Extras sales (ice cream, cakes, yogurt, sodas, juices)
3. Delivery services (additional charges)

Marketing Strategies:

1. Social media marketing
2. Online presence (website, social media pages)
3. Delivery promotions (discounts for bulk orders)
4. Collaborations with nearby offices for lunchtime deliveries

Operational Infrastructure:

1. Well-equipped preparation area
2. Storage for ingredients and extras
3. Delivery infrastructure (if applicable)
4. Point of sale system

Regulatory Compliance:

1. Business licenses and permits

Pricing Strategy:

1. Competitive pricing for milkshakes
2. Variable pricing for extras based on cost
3. Discounted rates for bulk orders

Profitability:

1. Profit margin from milkshake sales
2. Markup on extras
3. Additional income from delivery services

Next Steps to Take:

1. Finalize a detailed business plan incorporating all aspects.
2. Execute necessary licensing and registration processes.
3. Set up the preparation area and acquire equipment.
4. Establish a reliable supply chain for ingredients.
5. Develop a marketing strategy and online presence.
6. Initiate delivery services and promotions.
7. Regularly update the menu based on customer feedback.
8. Implement customer loyalty programs for repeat business