Malimali Business

Type: Trading

Key Product/s for Sale:

• Shoes (rubber, leather, slippers)
• Plastic and metallic utensils (buckets, sufurias, thermos, cups, plates, spoons)
• Clothing (handkerchiefs, pants, boxers, vests)
• Electronic items (earphones, pocket radios, batteries, rechargeable lamps, memory cards, USB cables)
• Beauty products (lipstick, lip balm, perfumes, cream, necklaces, earrings)

These products can be sold wholesale in areas such as: Kamukunji, River Road, Dubois Street, and Nyayo Market.

Technology Considerations:
Basic point-of-sale (POS) systems for sales tracking and inventory management.
Mobile phones for communication and market research purposes.

Market for the Product/s: Fast-growing residential areas or rural areas with demand for affordable household items and consumer goods.

Key Inputs into the Business:
Materials: Inventory of various household items and consumer goods
Labor: Sales personnel for customer service and inventory management
Equipment: Shelving, display racks, basic office equipment

Product Preparation Process: Procure inventory from wholesale suppliers and display items for sale in the store.

Quality Considerations: Ensure the quality and authenticity of products sourced from reputable suppliers to maintain customer satisfaction and loyalty.

Cost of Investment: Starting capital of approximately Ksh 20,000, which includes inventory procurement, business licensing, and operational expenses.

Required Operational Infrastructure: Temporary shed or small retail space for product display, basic furniture for store setup, and utilities for daily operations.

Most Suitable or Viable Location of the Business: Fast-growing residential areas or rural areas with high foot traffic and demand for affordable household items.

Potential Sources of Investment Capital: Personal savings, loans, partnerships, or investors interested in retail business ventures.

Requirements for Effective Management: Efficient inventory management, customer service training for sales personnel, and regular market research to understand customer needs and preferences.

Role of Mobile Phone and ICT in the Business: Utilize mobile phones for communication with suppliers, and customers, and for market research. Explore the use of social media platforms for marketing and customer engagement.

Statutory Regulations and Licenses: Obtain a business permit from the County Council offices, which costs approximately Ksh 4,000 annually.

Pricing: Offer competitive pricing for products to attract customers and remain profitable.

Profitability: Profit margins can vary depending on sales volume, pricing strategy, and operational efficiency. Aim for sustainable profitability through effective cost management and customer satisfaction.

Next Steps to Take: Secure necessary business licenses and permits, procure inventory from reliable suppliers, set up the retail space, and implement marketing strategies to attract customers. Monitor sales performance and adjust business operations as needed for continued growth and success