Ice Cream Business
Type: Production and Retail.
Key Product for Sale
Ice cream and related products (milkshakes, yogurt)
Technology Considerations: Ice cream-making machines, freezers, and refrigeration equipment.
Market for the Product: Hot regions and coastal towns in Kenya, especially during peak seasons, and Nairobi during the hot season.
Key Inputs into the Business: Ingredients (milk, cream, sugar, flavors), labor, equipment, packaging materials.
Product Preparation Process: Mixing ingredients, churning, freezing, and packaging.
Quality Considerations: Freshness of ingredients, consistency in flavor and texture, hygiene in the production process.
Cost of Investment:
Ksh 10,000 to Ksh 100,000, depending on business size and location.
Equipment that is: ice cream maker is 10,000, Freezer is 7000 KSH, and Ice lolly maker is 1000 KSH
Delivery (If any) depends on location.
Required Operational Infrastructure: Production facility, storage area, retail outlet, transportation for distribution.
Most Suitable or Viable Location: Hot areas and coastal towns with high foot traffic, minimal competition, CBD Town, Uhuru Park especially on Sundays.
Potential Sources of Investment Capital: Personal savings, loans from financial institutions, partnerships, crowdfunding.
Requirements for Effective Management: Skilled personnel for production and retail, inventory management systems, and marketing strategies.
Role of Mobile Phone and ICT: Order management, customer feedback, marketing through social media platforms: Facebook, Instagram and WhatsApp Business.
Statutory Regulations and Licenses: Single business permit, food and health permits which cost 700 KSH, city council permits, KEBS certification Total cost for this is approximately 15,000 Ksh depending on the county.
Pricing: Competitive pricing based on market analysis, considering ingredient costs and profit margins.
Profitability: Highly profitable, with daily earnings ranging from Ksh 1,500 to Ksh 5,000, depending on business scale.
Next Steps to Take: Conduct market research, secure necessary licenses and permits, acquire equipment and ingredients, establish operational infrastructure, launch and market the business effectively.