Boda Boda Business
Type: Transportation (Motorcycle)
Key Product/s for Sale: Passenger transport services using motorcycles
Technology Considerations:
Mobile hailing app for online bookings Uber Boda Boda/Bolt Boda
Market for the Product/s:
Commuters seeking affordable and convenient transport options
Tourists exploring local areas
Individuals needing quick transport solutions
Key Inputs into the Business:
Motorcycles
Startup capital
Licenses and permits
Insurance coverage
Training for riders/drivers
Product Preparation Process:
Purchase or lease of motorcycles or tuk-tuks
Selection of suitable routes with high customer traffic
Development of a mobile hailing app for online bookings
Quality Considerations:
Reliable and well-maintained motorcycles/tuk-tuks
Safe and courteous riders/drivers
Comprehensive insurance coverage for all vehicles and passengers
Cost of Investment:
Startup capital required: Between Ksh 50,000 and Ksh 150,000
Cost of motorcycles: Ksh 50,000 to Ksh 90,000 for second-hand or EX-UK options
Motorcycle license: 3500 via e-citizen platform and 650 for the PDL
Classes/Training: 7500
Required Operational Infrastructure:
Operational premises or parking space
Maintenance and repair facilities
Mobile hailing app development and maintenance
Marketing materials and strategies
Most Suitable or Viable Location of the Business:
Near bus stops, colleges, hospitals, and other high-traffic areas
Urban or semi-urban areas with high population density and commuter demand
Potential Sources of Investment Capital:
Personal savings
Loans from financial institutions
Funding from friends, relatives, or microfinance organizations
Requirements for Effective Management:
Trained riders/drivers for safe and efficient passenger transport
Financial management system for tracking revenues and expenses pochi la biashara
Marketing and customer service strategies for business growth
Role of Mobile Phone and ICT in the Business:
Online bookings and reservations through the mobile hailing app
Social media platforms for advertising, customer engagement, and feedback
Communication with riders/drivers and customers for efficient service delivery
Statutory Regulations and Licenses:
Training and licensing requirements for riders/drivers
Compliance with traffic rules and safety regulations
Pricing:
Competitive pricing based on market rates and distance traveled
Flexible pricing options for different routes and passenger preferences
Profitability:
Profit margins between Ksh 700 and Ksh 2,000 per day per motorcycle
Potential for business expansion and fleet management for increased profitability
Next Steps to Take:
Secure startup capital and necessary licenses
Purchase or lease motorcycles
Develop and launch the mobile hailing app
Recruit and train riders/drivers
Implement marketing and promotional strategies
Monitor business performance and adjust operations for growth and sustainability