Diapers Business

Type: Trading (Retail)

Key Product/s for Sale:

1. Diapers (Softcare, Molfix, Pampers, Kissskids, Bouncy Baby, Happy Kid)
2. Toiletries (basins, slippers, toothbrushes, etc.)

Technology Considerations:

1. Point of Sale (POS) system for sales tracking
2. Online marketing platforms (Facebook Ads, WhatsApp)

Market for the Product/s:

1. Parents with infants
2. Hospitals and maternity facilities
3. General consumers in need of toiletries.

Key Inputs into the Business:

1. Initial stock of diapers and toiletries.
2. Store location
3. Marketing materials (posters, social media ads)
4. Rental expenses for the store

Product Preparation Process:

1. Procurement of diapers from wholesale suppliers
2. Setting up the store layout and display shelves
3. Regular inventory management to ensure stock availability.

Quality Considerations:
Offering reputable diaper brands known for quality and affordability
Ensuring cleanliness and hygiene of the store environment.

Cost of Investment:
Startup capital of Ksh 50,000 This covers: store rent, business permit, initial stock.

Required Operational Infrastructure:

1. Retail store location in densely populated areas. – Estates
2. Display shelves and storage for stock
3. Delivery network for customer convenience

Most Suitable or Viable Location of the Business:
Near hospitals, maternity facilities, and densely populated residential areas

Potential Sources of Investment Capital:

1. Personal savings
2. Microloans from financial institutions
3. Partnerships with suppliers for favorable credit terms

Requirements for Effective Management:

1. Regular inventory management to track stock levels
2. Customer relationship management for repeat business
3. Financial management for profit tracking and expense control

Role of Mobile Phone and ICT in the Business:

1. Utilization of mobile phones for customer communication and orders
2. Online marketing through social media platforms

Statutory Regulations and Licenses:

1. Obtain a business permit and any necessary licenses for the retail operation
2. Comply with health and safety regulations for retail establishments
3. KRA registration.

Pricing:

1. Competitive pricing strategy based on market demand and brand reputation
2. Offering discounts or promotions to attract customers

Profitability:

1. Profit potential depends on sales volume and operational efficiency
2. Opportunity to expand product offerings and diversify revenue streams

Next Steps to Take:

1. Expand product offerings to include more toiletries and baby essentials
2. Enhance online marketing efforts to reach more customers
3. Consider expanding to additional locations based on demand and profitability