Omena Retail and Distribution Venture Business

Type: Trading

Key Product for Sale: Fresh and Deep-Fried Omena (Small Fish)

Technology Considerations: Basic kitchen equipment for deep frying, and traditional storage methods.

Market for the Product: Local communities, institutions, and individuals.

Key Inputs into the Business:

1. Raw Omena (Purchased from suppliers)
2. Deep frying equipment (Frying pan, cooking oil, charcoal jiko)
3. Storage containers

Product Preparation Process:

1. Procure raw Omena from suppliers.
2. Deep fry Omena until crispy and crunchy.
3. Package and store Omena in containers.

Quality Considerations:

1. Source high-quality raw Omena.
2. Ensure cleanliness and hygiene during the preparation process.
3. Maintain the freshness and crispiness of the Omena.

Cost of Investment:

1. Raw Materials and Ingredients: Ksh. 1,000
2. Deep Frying Equipment: Ksh. 3,750
3. Storage Containers: Ksh. 250

Total Initial Investment: Ksh. 5,000

Required Operational Infrastructure:

1. Kitchen space for deep frying could be your kitchen at home.
2. Storage space for raw and cooked Omena
3. Transportation for delivery (if applicable) cost varies with location

Most Suitable or Viable Location of the Business:
Near or within communities with high Omena consumption. Near offices, marketplace.

Potential Sources of Investment Capital:

1. Personal savings
2. Family and friends
3. Microfinance institutions

Requirements for Effective Management:

1. Efficient cash flow management
2. Strong supplier relationships
3. Consistent quality control

Role of Mobile Phone and ICT in the Business:

1. Communication with suppliers and customers
2. Market research and advertising through social media platforms

Statutory Regulations and Licenses:

1. Kenya Dairy Board License for food handling and processing
2. Business permit and tax compliance certificate

Pricing:
Selling price per portion: Ksh. 50-100 (depending on portion size)
Bulk pricing for larger orders or wholesale customers

Profitability:
Profit margin per portion: Ksh. 20-50 (depending on pricing strategy and cost structure)

Next Steps to Take:

1. Finalize supplier agreements
2. Secure necessary licenses and permits
3. Procure deep frying equipment
4. Develop a marketing and sales strategy
5. Launch and monitor initial operations
6. Monitor customer feedback and adjust business operations accordingly