Eye Lash Extensions and Training Business

Type: Service.

Key product/s for sale: Eyelash extension services, eyelash extension training courses, lash extension products (adhesives, lashes, tools).
Technology considerations: High-quality lighting for precision work, appointment scheduling software, and digital marketing tools (website, social media).

The market for the product/s: The target audience includes individuals interested in enhancing their eyelashes with extensions and aspiring beauty professionals seeking training in eyelash extension techniques.

Key inputs into the business:

1. Materials: Eyelash extension products (lashes, adhesives, removers), training materials.
2. Labor: Skilled lash technicians for service provision, and experienced trainers for courses.
3. Equipment: Eyelash extension supplies (tweezers, adhesive trays, lash extension bed), training materials.

Product preparation process:
Eyelash Extension Services:

1. Consultation with clients to determine desired lash style and length.
2. Preparation of client’s natural lashes (cleansing and priming).
3. Application of individual eyelash extensions using adhesive and specialized tools.
4. Final inspection and touch-ups as needed.
   Eyelash Extension Training Courses:
5. Curriculum development covering theory and practical aspects of eyelash extension application.
6. Conducting training sessions with hands-on practice on models.
7. Providing training materials and certificates upon course completion.

Quality considerations:

1. Use of high-quality, hypoallergenic lash products.
2. Adherence to industry-standard hygiene practices.
3. Thorough training programs to ensure competence and safety.

Cost of investment:

1. Materials and Equipment: 50,000 KES to 100,000 KES
   Labor (initial training and ongoing staff): Variable
   Marketing and Promotion: 10,000 KES to 20,000 KES
   Total estimated cost of investment: 60,000 KES to 120,000 KES

Required operational infrastructure in detail:

1. Studio space with adequate lighting and ventilation for service provision.
2. Training area equipped with workstations for hands-on practice.
3. Basic office setup for administrative tasks.
4. Equipment: Lash extension bed, adjustable lamps, magnifying glasses, lash extension tools (tweezers, adhesive trays, etc.), training materials (manuals, practice lashes).

Skills required: Expertise in eyelash extension application techniques, training, and certification in lash extension training (if offering courses).

Most suitable or viable location for the business: Urban areas with a concentration of beauty-conscious clientele, preferably in commercial or residential areas with easy accessibility.

Potential sources of investment capital: Personal savings, loans from financial institutions, and partnerships with investors interested in the beauty industry.

Requirements for effective management: Strong leadership skills, knowledge of beauty industry trends, effective staff training and supervision, excellent customer service.

Role of mobile phone and ICT in the business: Use of mobile phones for appointment scheduling, digital marketing through social media platforms, and communication with clients and staff.

Statutory regulations and licenses: Ensure compliance with health and safety regulations, business registration, and any other relevant licensing requirements for operating a beauty studio and providing training services.

Pricing:

1. Eyelash Extension Services: 2,000 KES to 5,000 KES per session (depending on the style and complexity)
2. Eyelash Extension Training Courses: 15,000 KES to 30,000 KES per course (varying based on duration and comprehensiveness of training)

Profitability: Profitability depends on factors such as the demand for services, pricing strategy, operational efficiency, and marketing efforts. With a growing client base and reputation for quality services and training, profitability can be achieved within the first year.

Next steps to take:

1. Secure necessary permits and licenses for operating a beauty studio and providing training courses.
2. Set up the studio space with necessary equipment and furnishings.
3. Develop training curriculum and promotional materials for training courses.
4. Hire and train skilled lash technicians and trainers.
5. Implement marketing strategies to attract clients and students, such as social media promotion and local advertising.
6. Monitor business performance and customer feedback to make necessary adjustments and improvements.