Wood Working Industry – Handcrafted Wooden Jewelry

Title of Business: Handcrafted Wooden Jewelry

Type: Production

Key Products for Sale: Wooden earrings, bracelets, necklaces
Technology Considerations: Minimal technology is required, focus on basic woodworking tools

Market for the Products: Local markets, online platforms, craft fairs, boutique stores, tourists

Key Inputs into the Business:

1. Materials: Wood pieces, varnish, beads, clasps
2. Labor: Self or skilled artisans
3. Equipment: Basic woodworking tools (saws, sanders, drills), varnish brushes, polishing cloths

Product Preparation Process

1. Design and Sketch: Create designs for the jewelry pieces.
2. Wood Selection: Choose high-quality wood pieces suitable for jewelry.
3. Cutting and Shaping: Use saws and drills to cut and shape the wood into the desired forms.
4. Sanding and Smoothing: Sand the wooden pieces to ensure a smooth finish.
5. Varnishing and Painting: Apply varnish or paint to protect and beautify the wood.
6. Assembly: Attach beads, clasps, and other decorative elements.
7. Polishing: Final polish to enhance the appearance and durability.

Quality Considerations

1. Material Quality: Use high-quality, durable wood and non-toxic varnishes.
2. Craftsmanship: Ensure precision in cutting, shaping, and assembly.
3. Finish: Smooth, polished surfaces without splinters or rough edges.
4. Durability: Strong, secure clasps and joints to withstand regular use.

Cost of Investment:

1. Wood pieces: Ksh 2,000
2. Varnish and paint: Ksh 1,000
3. Beads and clasps: Ksh 1,000
4. Basic woodworking tools: Ksh 6,000
   Total Estimated Cost: Ksh 10,000

Required Operational Infrastructure

1. Workspace: Small workshop or home-based setup
2. Storage: Shelves or boxes for organizing materials and finished products
3. Sales Channels: Online store, social media platforms, local markets, and craft fairs
4. Transportation: Reliable means for delivering products to customers and markets

Most Suitable or Viable Location of the Business

1. Urban Areas: Higher population density and access to markets
2. Tourist Locations: High demand for unique, handmade crafts
3. Online Presence: Essential for reaching a wider audience

Potential Sources of Investment Capital

1. Personal Savings: Initial funding from personal savings
2. Family and Friends: Borrowing from close connections
3. Microfinance Loans: Small business loans from microfinance institutions
4. Crowdfunding: Online platforms to raise small amounts from a large number of people

Requirements for Effective Management

1. Time Management: Efficiently balance production, marketing, and sales
2. Financial Management: Keep accurate records of expenses and revenues
3. Customer Relations: Provide excellent customer service and handle feedback professionally
4. Marketing Skills: Promote products effectively through various channels

Role of Mobile Phone and ICT in the Business

1. Marketing: Use social media platforms to showcase products and engage with customers
2. Sales: Manage online sales through e-commerce platforms and mobile payment solutions
3. Communication: Maintain contact with suppliers, customers, and potential business partners
4. Financial Management: Track expenses, sales, and profits using mobile apps

Statutory Regulations and Licences

1. Business Registration: Register the business with the relevant authorities
2. Health and Safety Standards: Ensure compliance with local health and safety regulations
3. Permits for Selling: Obtain necessary permits for selling at local markets and fairs