Videogames Business

Type: Entertainment/Gaming

Key Products for Sale:

1. PlayStation gaming experiences
2. Gaming accessories (pads, consoles, Games)
3. Technology Considerations:
4. PlayStation 4/5 and Consoles
5. X-Box and respective consoles
6. 32-inch color television screens
7. Gaming units and accessories

Market for the Product:

1. Youthful population
2. Near educational institutions (colleges, universities)
3. Estates/ Gated Estates

Key Inputs:

1. PlayStation gaming consoles
2. Television screens
3. Gaming Accessories
4. Business premises

Product Preparation Process:

1. Setup gaming consoles and accessories in a suitable business location
2. Purchase popular games for the gaming center

Quality Considerations:

1. High-quality gaming equipment
2. Well-maintained gaming consoles and accessories

Cost of Investment:

1. Capital requirement: At least Ksh 500,000
   Includes: PlayStation consoles, television screens, gaming accessories, and business permits, rent Rent is dependent on location.
2. Staff Depending on the work being done this would range from between 15,000 50,000 KSH

Required Operational Infrastructure:
Secure and spacious business premises
Adequate seating for customers
Soundproofing for an immersive gaming experience

Most Suitable Location of the Business:
Growing town with high foot traffic
Areas with a high population of young people
Proximity to educational institutions

Potential Sources of Investment Capital:
Personal savings
Small business loans
Angel investors

Requirements for Effective Management:
Skilled staff for assistance and maintenance
Efficient supply chain for gaming equipment

Role of Mobile Phone and ICT:

1. Social media for marketing and promotions
2. Mobile phone payments for convenience Mpesa.

Statutory Regulations and Licenses:

1. Single business permit from the county government
2. Music copyright license for playing music in the gaming center
3. Business Insurance – Business Registration: Head to eCitizen with your ID, KRA PIN, and email. Pay Kshs 1,000 to Kshs 1,500 to register your business name.
4. Single Business Permit: Apply based on your premises’ size (small, medium, large) and county regulations. Prices vary. Check with Huduma Centre or your county office.
5. Additional Licenses: Don’t forget food hygiene, trading license, and fire clearance. Renew these every 6 months.

Pricing:
Competitive pricing for gaming sessions
Discounts for regular customers

Profitability:
Profitable business due to the popularity of PlayStation gaming
Additional revenue from in-house tournaments, discounts, and refreshments

Next Steps to Take:

1. Market the business through pamphlets, brochures, word of mouth, and social media
2. Retain customers through in-house tournaments, discounts, and quality service
3. Explore opportunities for business expansion and diversification.