Fruit Stall and Fruit Salad Business
Type: Retail and Food Preparation.
Key Product for Sale: Fresh fruits and fruit salads.
Technology Considerations: Display counters, refrigeration equipment, cutlery, and plastic containers.
Market for the Product: Health-conscious individuals, breakfast, snacks, and dessert seekers.
Key Inputs into the Business: Fruits, labor, cutlery, display counters, chairs/stools.
Product Preparation Process: Sourcing fresh fruits, washing, cutting, peeling, arranging in displays, and assembling fruit salads.
Quality Considerations: Freshness of fruits, hygiene in handling and preparation, attractive presentation.
Cost of Investment: Approximately Ksh 45,000 for a small-scale business.
Business registration: Ksh 1,000
Business licenses: Ksh 10,000
Cutlery: Ksh 5,000
Display counters and chairs: Ksh 5,000
Stock for the fruits: Ksh 20,000
Miscellaneous: Ksh 4000Required Operational Infrastructure: Stall or kiosk, transportation for sourcing fruits.
Most Suitable or Viable Location: Areas with high foot traffic, near eateries, residential areas, institutions, and offices.
Potential Sources of Investment Capital: Personal savings, loans, partnerships, crowdfunding.
Requirements for Effective Management: Skilled personnel for food preparation This could also be the owner of the business, inventory management, and customer service.
Role of Mobile Phones and ICT: Order management, customer feedback, marketing through social media WhatsApp business.
Statutory Regulations and Licenses: Food Handlers Medical Certificate, Food Hygiene License, Single Business Permit approximately 10,000 depending on the county.
Pricing: Competitive pricing based on market analysis, considering ingredient costs and profit margins.
Profitability: Potential profit of between Ksh 1,000 and Ksh 1,500 per day.
Next Steps: Complete business registration and licensing, procure necessary equipment and ingredients, set up operational infrastructure, launch the business, and implement effective marketing strategies.